Is Arby's Makeover An Improvement?, Customers have mixed feelings about the chain's new menu additions and updated logo. Arby's Gets a Makeover: New Logo, New Sandwiches. Is it an Improvement?, It's not your momma's Arby's anymore, though some wish it were. After some bad reviews, and an unfortunate discovery in a roast beef sandwich this summer, Arby's is trying to start "fresh."
First there's the new logo, which looks like it was hit with a Mac-computer, rather than truck. A compact, sleeker version of famous rope-wrapped cowboy hat features the "Arby's" name in sans serif, lower case.
Burger King's new menu looks a lot like McDonald's
And say goodbye to the "good mood food" slogan. Now it's all about "slicing up freshness."
A new ad campaign, directed by Borat's own Larry Charles, takes aim at competitors like Subway by claiming Arby's as the freshest sandwich shop in town. Make that 3,500 towns worldwide.
First there's the new logo, which looks like it was hit with a Mac-computer, rather than truck. A compact, sleeker version of famous rope-wrapped cowboy hat features the "Arby's" name in sans serif, lower case.
Burger King's new menu looks a lot like McDonald's
And say goodbye to the "good mood food" slogan. Now it's all about "slicing up freshness."
A new ad campaign, directed by Borat's own Larry Charles, takes aim at competitors like Subway by claiming Arby's as the freshest sandwich shop in town. Make that 3,500 towns worldwide.
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