Most Valuable Brands On The Planet, One juggernaut tops the list for the 13th straight year, but another brand is rising quickly. List of Global Brands Keeps Coke on Top, and Apple Jumps Up, AS Advertising Week 2012 continues in New York, a widely discussed topic is how to generate measurable business results for the brands sold by marketers. Coincidentally, a study to be released on Tuesday addresses the value of powerful brands - and the problems of brands whose value is diminishing.
The study is the 13th annual Best Global Brands report from Interbrand, a brand consulting company owned by the Omnicom Group. The report ranks what it deems the 100 most valuable brands on criteria that include financial performance, the role the brand plays in influencing the choices made by consumers and the brand's ability to help its parent's earnings.
Such measures ought to attract more attention on Madison Avenue, Christine Fruechte, president and chief executive at Colle & McVoy, an agency owned by MDC Partners, said during an Advertising Week panel on Monday.
The study is the 13th annual Best Global Brands report from Interbrand, a brand consulting company owned by the Omnicom Group. The report ranks what it deems the 100 most valuable brands on criteria that include financial performance, the role the brand plays in influencing the choices made by consumers and the brand's ability to help its parent's earnings.
Such measures ought to attract more attention on Madison Avenue, Christine Fruechte, president and chief executive at Colle & McVoy, an agency owned by MDC Partners, said during an Advertising Week panel on Monday.
No comments:
Post a Comment