Kareem Abdul Jabbar, A world leader in the footwear industry announced today that the Company has launched a series of shape-ups spots fitness shoes NBA basketball television featuring the legend Karl Malone with guest star Kareem Abdul-Jabbar. The advertisements will spearhead a worldwide Shape-ups "Comeback" campaign for Malone, who will appear in the print advertisements of the Company, visuals and marketing materials until 2011. "For those who are too busy working on, you have no excuses," said Karl Malone. Shape-ups are easy and they really work your muscles. I have more strength in my legs and core, and my energy level is up. They are even easier for my joints than other shoes. I am pleased to stand behind this shoe because it offers. " "We are so proud to see shape-ups adopted by most sports icons - and the incredible reactions that so many consumers are having to our product," said Michael Greenberg, president of SKECHERS.
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