Wednesday, October 17, 2012

Diver's Logo Put In Very Awkward Place

Diver's Logo Put In Very Awkward Place, Olympic star Tom Daley's promotion for British Gas leads to an unfortunate photo. Tom Daley's sponsorship with British Gas causes an awkward moment (PHOTO), Sponsorship for Olympic athletes usually helps both the Olympian and the company sponsoring them. The Olympian gets money to train and live, and the sponsor gains valuable exposure.

But in the case of British Gas' sponsorship of bronze medal-winning UK diver Tom Daley, the company could have benefited from checking out their company's placement on his swimsuit.

Yep, that's a pretty awkward placement. On the other hand, I doubt I'll forget about how British Gas supports Olympic divers anytime soon.

Since the London Games, Daley, who is just 18 years old, has become a superstar in Britain and is looking to cash in on his celebrity status.


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