Monday, October 1, 2012

Furniture Giant Draws Fire For Ad Omission

Furniture Giant Draws Fire For Ad Omission, The Saudi version of the Swedish company's catalog is strikingly different from the original. Ikea deleted women from Saudi version of catalogue, Ikea is being criticized for deleting images of women from the Saudi version of its furniture catalogue, a move the company says it regrets.

Comparing the Swedish and Saudi versions of the catalogue, free newspaper Metro on Monday showed that women had been airbrushed out of otherwise identical pictures showcasing the company's home furnishings.

The report raised questions in Sweden about Ikea's commitment to gender equality, and the company released a statement expressing "regret" over the issue.


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